Hi, this is Xinhui. A Service Designer passionate about supporting the transformation of digital products and services to continue meeting society's evolving needs. I research and apply strategic thinking to design future services and end-to-end businesses, human and planet-centred.

My design skills are reflected in my enthusiasm and care for human beings, communities, cities and the earth, focusing on the exploration of behaviours, needs and characteristics of groups and individuals, so as to explore the connection between individuals and communities. With the integration of psychology, sociology and other disciplines, I explore the deep nature of problems, verify and construct influential designs through experimental design, user research, and behaviour analysis.

Experience

  • 10. 2022 - 12. 2022 London, United Kingdom

    Designed a board game for children in Islington and sustainable game design toolkits for LONDON PLAY designers to help children better explore community play spaces and establish a playground-centred network under urbanization. Achieved funding support from LONDON PLAY.

  • 02. 2022 - 06. 2022 London, United Kingdom

    Project prototyped a conversational banking service based on a plug-in to help young families enhance financial well-being by evolving their financial capabilities, in partnership with NatWest.

  • 02. 2022 - 05. 2022 London, United Kingdom

    Prototyped user work flow to optimize interaction mode between tennis coaches and athletes based on user interview

    Coordinated with internal stakeholders for design delivery.

  • 07. 2021 - 10. 2021 London, United Kingdom (remote)

    The program aims to provide digital guidance on coffee grinding to barista beginners.

    Quantified parameters by data analysis and desk research

    Rethought and prototyped user onboarding journeys from a holistic service perspective to improve coffee production efficiency

Achievements

Education

MRE 22 Hackathon @UKRI & Innovate UK

10. 2022 London, United Kingdom

  • 2nd Prize - Social Housing Solution

International Youth Summit on Energy & Climate

08. 2022 Shanghai, China

  • Best Plan Award - Sustainable Tourism Project

User Research Methodologies

Research Workshop Facilitation

Service Blueprinting

Usability Testing

Figma, InVision

Adobe XD

Sketch

UX Content Writing

Wireframing

Stakeholder Analysis

Prototyping

Axure

Miro

Microsoft Office Tools

Skills

Skills

Tools

MA Service Design @Royal College of Art

09. 2021 - 06. 2023 London, United Kingdom

  • Creating unique research driven service propositions such as future of work, enabling social cohesion and more while working in diverse teams.

  • Mastering and experimenting with service design process and tools.

MBA Collaboration Module @London Business School

02. 2023 - 03. 2023 London, United Kingdom

  • Channels and Sales Force Management

mini MBA, Entrepreneurial Journey @Imperial College London Business School

02. 2022 - 05. 2022 London, United Kingdom

Competitive Analysis

Client Interaction

Leadership

Model Making

Adobe Illustrator, InDesign, Photoshop

Rhino

SketchUp